TechCrunch Spotlights Trible’s No-Code Vision

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Trible’s voice reached TechCrunch thanks to our consultant’s media work – a conversation on Equity episode about no-code tools, creators, and Ukraine-founded startups.

Screenshot of TechCrunch article titled ‘Creators, no-code and how regular folks can build an online business’ highlighting Trible’s feature secured by Turn Heads Global.

Challenge

Reaching new audiences can be tricky. Trible was looking for new ways to acquire the creatives and tech folks to join their community. Brand loyalty can’t be achieved without awareness. Thus, we targeted one of the most respected technological journals, TechCrunch.

Solution

We made the most of Trible’s team appearing at TechCrunch Disrupt 2023. The C-level engaged with attendees and presented swag at a branded booth. The pitching took place during side events, resulting in recording the podcast episode straight in the venue of the conference.

Result

The episode went out two months later – and the community boomed. The product gained the much-needed brand awareness. Sincere conversation between the journalist and the Trible founder shaped the image of the human-driven tech business.

Not only did we land the podcast episode, but we also got the feature article on TechCrunch based on the conversation between Trible founder Serhii Bohoslovskyi and the Equity host and tech journalist Alex Wilhelm.

Why did our pitch work?
The mix of appropriate timing, fantastic founder as a spokesperson, and match between startup’s niche and the journalist’s sphere of interest worked like a charm.
The power of links.
Trible’s website SEO skyrocketed. Bohoslovskyi’s LinkedIn inbox went crazy with the investors’ messages.
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