Howly in Wired: A Story of Grit and Growth

Our consultant secured Howly’s feature article in Wired, showcasing how a young Ukrainian startup kept building – and even growing – through russia’s invasion.

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Screenshot of Wired article featuring Howly’s story about resilience and growth in Ukraine, secured by Turn Heads Global.

Challenge

The goal was clear: build trust among the authorities and organizations that make decisions of the highest importance. They had to see Howly as a trustworthy long-term business partner.

Solution

We reached out to Wired, the legendary technological journal, to pitch Howly’s founder and CEO, Slava Matskov, for an interview. The idea was to set apart from the “constantly successful” startups and demonstrate how the team deals with real challenges.

Result

Thanks to our profound work in media relations, the editor chose Howly among dozens of others to be featured in a special Wired issue, which showcased Ukrainian startups’ unprecedented resilience. Slava’s interview for Wired still serves its goal brilliantly, even 3 years after the publication.

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Inspiring Workplaces and Inspiring Leaders award pillars near Big Ben representing recognition for culture and leadership strategy by Turn Heads Global.

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This publication was not just a recognition in the eyes of Howly’s business partners. The article in the media, with a whopping 30 million global unique visitors monthly, contributed to the SEO and brand’s first look.

Why did our pitch work?

We make sure to use a personalized approach to each individual journalist and editor. Blended with correct timing, a bit of luck, and – most importantly – the real potential behind Howly, the story clicked.

Major PR wins last for years.

If done properly, the single publication in targeted media can bring more results than dozens of PR campaigns.

Black and white geometric pattern symbolising structure, precision, and strategy in global media pitching by Turn Heads Global.

Ready to reach global media?

You do the building, we do the pitching. Turn Heads Global consultants know how to make the most of the unique media opportunities for your business.

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This is where our work lives. A selection of standout projects in employer branding, PR, and strategic comms – from employee wellbeing and culture to media coverage and leadership storytelling. These are just a few of the stories that turned heads, won awards, and changed the game – sharp ideas and smart execution turning challenges into recognition and results.

Howly in Wired: A Story of Grit and Growth

Challenge

Solution

Result

This publication was not just a recognition in the eyes of Howly’s business partners. The article in the media, with a whopping 30 million global unique visitors monthly, contributed to the SEO and brand’s first look.

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Howly in Wired: A Story of Grit and Growth

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